Miggo PICTAR One for 4S/5/5C/5S/6/6S/SE/7 & 6Plus/6S Plus/7 Plus

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Size: for iPhone 4S/5/5S/SE/6/6S/7
Sale price$858.00 HKD

Pickup available at 12-22 Tai Yuen Street

Usually ready in 24 hours






Electronically calibrated to provide maximum sensitivity, just like a traditional DSLR. Pictar’s shutter button offers a "half press" mode to lock focus and exposure for easy tracking of a moving object or to create a desired composition, as well as full-press for immediate shutter release. The button is located right under the index finger to enable precise and intuitive shooting, with one hand.

Tip: if you're shooting in a cold environment, or taking pictures of extreme sports, you'll be happy to learn that with Pictar's shutter button you can now take pictures on an iPhone with your gloves!

Half-press to lock focus and exposure. Press to shoot - even with gloves.
Half-press to lock focus and exposure. Press to shoot - even with gloves.

Zoom with only one hand.

Located right below the shutter release button, the rotating zoom ring does away with the need to touch the screen to pinch-and-zoom, and makes it easy for the user to zoom in and out with just one hand. The zoom ring can also be re-programmed by user to suit specific needs, such as the flash, white-balance, etc. if that's the case, zoom in or out will be done by "pinching" the iPhone's screen, like before.


Let the fun begin!

Clicking the zoom ring will switch between the iPhone's front and back camera for easy "selfie" shots. Like the rotation of the zoom ring, the button can also be re-programmed by user to suit specific needs and control other settings.

Tip: Changed to "selfie" mode? Shooting one-handed? You can use the zoom ring for perfect composition, and shoot pictures you'll love to share.  


Control light like never before!

Strategically located in the right corner is the exposure compensation wheel, which lets the user quickly and easily control brightness level even before shooting. And just like with an advanced camera, the exposure compensation wheel changes the exposure in steps of 1/3 aperture, and the clear display appears at the bottom of the iPhone screen.

Tip: In manual mode, the exposure compensation wheel changes its designation and allows control of ISO values.


Fully customizable, the smart wheel allows users to control a variety of functions.

Beginners will love the ease of control - in default mode the smart wheel controls 7 pre-set modes, which enable users to easily adjust the iPhone to any situation while focusing on actually taking the shot. Pre-set modes are:

  • Auto mode
  • Portrait mode
  • Landscape mode
  • Sport mode
  • Snow mode
  • Selfie mode
  • Video mode

Advanced photographers will feel right at home: the smart wheel lets you choose between 3 advanced modes:

  • Shutter priority
  • ISO priority
  • Manual (iPhone manual = Shutter + ISO adjustments).

The Virtual Wheel is another great feature that allows the user to control different modes such as Flash modes, Shutter speed, ISO and more - simply by using his thumb. Switching between modes is done by using the Smart Wheel.

Feel like you're holding a real camera

The iPhone is an amazing design icon, and we as designers are full of admiration for the people who brought it to the world - but let's face it: as a camera, it's nowhere near the comfort, safe feel and familiar grip of a traditional camera. So the second task we undertook - after developing advanced controls - was to design an ergonomic grip that would sit comfortably in one hand and let you take one-handed shots while holding it out the window of a speeding jeep. And we believe we did it! 

Pictar's grip is coated with anti-slip material and gives you something solid to grasp on one hand, while being compact enough to provide what we love about smartphones - accessibility and ease of storage. Pictar lets you take one-handed shots, anywhere, without falling out of your grasp. It provides sharp images thanks to the steady grip. We think it also looks great, with its trendy retro design inspired by classic cameras we love. Your iPhone will love it.

Saves time looking for your iPhone so you'll never miss a shot or have your precious phone fall. 

It's rare to see a camera that isn't connected to a strap. So when we developed Pictar, we knew we wanted to design not one but two straps: a wrist strap to secure it against falling, and a neck strap for carrying. The classic Pictar kit offers a standard adjustable wrist strap with a fast connection clasp. The Pictar-Plus kit includes a neck strap too - which also connects to the same fast connection clasp.

Tip: You can easily change between them or disconnect them both.

The padded case will keep your PICTAR safe when not in use.

Easily connect any tripod, for sharper than ever images

The mobile-camera revolution enables anyone to go out into the wild - jungle or city - armed with just an iPhone. There they discover that they sometimes lack a trusty buddy - a tripod. There are many ways to improvise, but you won't always find a convenient tree or flat rock to stabilize the iPhone when you really could use a tripod.

That's why it was important to us to incorporate a standard 1/4" thread in Pictar, just like real cameras have.

Stable and reliable cold-shoe connector - for many camera accessory - not just iPhone oriented.

The market offers an endless choice of LED-based lighting devices which add a fascinating dimension of light to the creative process. The problem is that many of them - especially the professional ones - are designed to be connected to real cameras with a standard upper connection. So Pictar offers a reliable and stable cold-shoe connection to hook up anything you want - via Pictar - to your iPhone.


  • PICTAR's App does not support hand-held flash units.
  • The cold shoe mount can support lighting units weighs up to 300 gr. / 0,66 pounds.
  • Due to the fact that while it attached to PICTAR, the iPhone's connecting jack is concealed - any device that is using the connecting jack must be disconnected before actual attachment to PICTAR.

Pictar's semi-open body allows connecting most "clip-on" lenses. We've tested it with ollocliplens, and it works great. 

Mode shown: SPORT
Mode shown: SPORT

A powerful, dedicated app featuring patented high-frequency dual tone sound control.

Pictar is designed to communicate with iPhone via a dedicated camera app which unlocks key features inaccessible on the native app to iPhone users. Each of the physical controls found on Pictar drive a specific function or setting and does so using high-frequency dual tone sounds. 

Each physical control is assigned a specific tone, and with each turn of a dial, press of a button or turn of a wheel, Pictar emits a sound that – when detected by the app – generates a corresponding action. The high-frequency dual tone (18,500 – 20,000 khz) is inaudible to the human ear and significantly increases battery life when compared to Bluetooth connectivity. 

High-frequency dual tone technology saves energy compared to "Bluetooth" systems.
High-frequency dual tone technology saves energy compared to "Bluetooth" systems.

Using a standard CR ½ AA battery, we estimates 4-6 months of use before the need to replace the power source is required.

We are offering two almost identical models who share the same features. PICTAR fits iPhone models 4 to 6S while PICTAR PLUS fits iPhone 6 PLUS and iPhone  6S PLUS.

Perhaps one of the biggest challenges in the development process was how to let as many iPhone users benefit from Pictar, without making it too expensive by adding various adapters. The solution consists of two elements:

1: Wireless connection between Pictar and the iPhone using high-frequency sound waves (see separate chapter);

2: A modular mechanical connection to connect different model iPhones of different sizes. The result - Pictar fits most existing iPhone models, and is ready for future models. If any backer plans to upgrade one day to a new model iPhone - chances are that it will fit.

Tip: If you have numerous iPhones in the family, you can share Pictar without a problem by installing Pictar-Up (free) on all devices.


Pictar’s semi-open body design doesn't allow to connect a case while attaching the iPhone. 

The only exception is the iPhone 6 / 6s that can be fitted with a silicon case - similar to Apple’s original “Silicon Case”.


The decision to develop Pictar for iPhone only was not easy, and it required a lot of thought and long discussions into the night. In the end we have our reasons:

1. Development of app and operating system: Thanks to Apple's unified OS it was easier for us to develop software for iPhone than Android, so we decided to focus the project to avoid wasting resources and valuable time.

 2. The physical size - the iPhone comes in a limited number of models. Android phones come in so many different shapes, sizes and thicknesses, it was easier for our designers to develop a body that fits most iPhone models then to tackle countless Android models.

3. Focus! The Pictar project was extremely challenging - even for companies much bigger than miggo. So it was important for us to focus only on iPhones so we could come up with a production-ready prototype as quickly as possible - and make it as good as can be. Diversification on many platforms would have diverted us from our goal.




Eighteen months ago, Guy - one of the miggo partners - stole two hours of breathing space between meetings in New York to travel to the Ground Zero memorial site. Guy is an avid photographer but he left his DSLR in the office, so all he had on him to document the exciting site was his iPhone. The images he was able to shoot frustrated him to the point that he decided that the next miggo project will be an advanced grip-control for iPhone photographers.

Fast-forward 6 months: the miggo team prepare first sketches and begin to formulate designs. Very quickly we realized we were looking for a grip that will provide external control of the advanced and powerful iPhone camera. The process included searching for a suitable design concept of the Pictar body - one that resembled a camera without being too cumbersome.

At the same time we carried out a proper characterization of camera features which we would like to control externally: exposure, zoom, electronic shutter release, and more. Design took shape quite quickly - we knew from the start that it would look and feel like a classic camera. We examined a large number of sketches till we finally focused on the current direction. As you can see in the pictures, the process eventually led to the final result that we really love.

Searching for the perfect shape
Searching for the perfect shape

The next stage was the most difficult - how to make the external buttons operate the iPhone camera without a physical connection? The easiest solution - Bluetooth - was thrown out due to its tendency to "hog" power like there's no tomorrow, from both the iPhone itself and the grip.

Advanced 3D-printing models
Advanced 3D-printing models
Alona and Dan
Alona and Dan

A surprising solution came from an engineer who worked with us - using high-frequency sound waves of 18500-20000 kHz. The idea is that each external control emits a dual frequency when operated, that isn't detected by the human ear. Frequency duplication distinguishes between the frequencies produced by Pictar and similar frequencies that exist in the environment, thus avoiding false commands.

The specialized operating system we developed receives the frequencies and translates them into an order that results in an action. The great advantage of the system is its zero power consumption. A standard CR ½ AA battery in Pictar can last for up to 6 months, with reasonable use.

The picture above shows "Albert" - the experimental motherboard specially designed to simulate what Pictar knows how to do today. Clicking on each of the five buttons activating a high frequency which controlled the camera.

While developing the voice system, we designed a dedicated app in collaboration with one of the best companies in the country. The app - free of course - offers even more control in terms of what the iPhone camera allows.

We also added straps and a padded pouch to keep everything nice and safe, and we were ready to go. So this is it - we are ready to manufacture and hope for the best. Looking back - this past year was exciting, challenging and especially intense for the development team, but the result is worth it all.



We believe the crowd funding is the best way for a small and ambitious company like us to quickly and efficiently reach the people for whom we work so hard to develop breakthrough products.


Kickstarter is a wonderful place to hear exactly what people think about your product - long before it reaches the market. Just think about it - this is the best, largest and most professional focus group in the world! Your knowledge is invaluable and what's really cool is that people are happy to share their knowledge and experience - to help developers like us bring to market products that might not have been developed using the traditional way.

These are just some of the reasons we're here for the third time. This, and the adrenaline rush the campaign gives us, after so much hard work developing a product that we totally believe in.

We were here 2 years ago with our strap&wrap - the world's first camera strap that morphs into a compact protective carrier. The campaign raised 400% above target and our young company received a huge infusion of energy to continue developing innovative products.

A year ago we were back again with agua - an ipx3 storm-proof quick-draw camera holster - this time we raised 800% of what we asked for, with only 2000 amazing backers. It gave us a lot of confidence and resources to continue.

In the 3 years that miggo has been around, we have developed over 10 new products with Kickstarter, and these products have been successfully sent to all backers and are also sold in over 30 countries around the world - in four different continents.

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